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Goodwill Hunting


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Goodwill Accounting

Why Such a Fuss Over Goodwill?

"The Financial Accounting Standards Board's proposed elimination of the pooling-of-interests method, which would leave the purchase method the only accounting choice in business combinations, has been met by vehement opposition from investment advisors and CEOs, as has the proposal to shorten the maximum amortization period for purchased goodwill from 40 years to 20. Opponents argue that changing accounting methods for business combinations will have dire consequences for the economy. Following intemse lobbying, the board decided in May to reconsider the proposed rules. Why has there been suh heated debate over the choiceof two accounting methods and a non-cash amortization expense?"

[Source: "Viewpoint: Why Such a Fuss Over Goodwill?" By Ole-Kristian Hope. CPA Letter September 2000. AICPA Online.]

Key Websites

 


FASB Changes the Rules

"Culminating months of redeliberations on substantive issues raised by constituents in connection with the proposal on Business Combinations and Intangible Assets, on July 20 the Financial Accounting Standards Board issued two final statements. Statement No. 141, Business Combinations, and Statement No. 142, Goodwill and Other Intangible Assets, replace APB Opinion Nos. 16 and 17, respectively.

"The statements will change the accounting for business combinations and goodwill in two significant ways. Statement 141 improves the transparency of the accounting and reporting for business combinations by requiring that all business combinations initiated after June 30, 2001 be accounted for under one single method - the purchase method. Use of the pooling-of-interests method is no longer permitted.

"Statement 142 changes the accounting for goodwill from an amortization method to an impairment-only approach. It requires that goodwill no longer be amortized, but instead be reviewed for impairment. The amortization of goodwill ceases upon adoption of the statement, which for most companies will be Jan. 1, 2002."

[Source: "FASB Issues Business Combinations Statements." By Ellen M. Heffes. Financial Executive 17 (6): 70. September 2001. In ABI/INFORM.]


Goodwill Valuations

Goodwill Valuations is a Website sponsored by Ernst & Young and Edgar Online that provides current information about accounting for goodwill. You can download FAS 141 & 142 after your free registration. Additional material summarizes the new rules, explains the required documentation and lists companies that report goodwill on their balance sheets.


Goodwill Games

"When AOL bought Time Warner last January, it paid $147 billion to form the world's largest media concern. But the accounting value of Time Warner's assets was only about $51 billion. What was the other $96 billion for? It was the premium AOL paid for scores of brands, trademarks and other so-called intangible assets. The value of this stuff - called goodwill - now sits on the asset side of the balance sheet of the combined AOL Time Warner. In the magical world of accounting, all assets, from factories to machinery, fall in value. The process can take anywhere from four years (at tech companies) to 40 years (old-line factories), depending on the asset's expected usefulness, and is accounted for in a quarterly expense to the income statement. In AOL's case, this amortization of goodwill, as the expense is called, currently subtracts an astonishing $1.5 billion a quarter from the bottom line, leading the company that owns the publisher of MONEY to post a near-billion-dollar net loss in the third quarter.

"But the goodwill game is coming to an end. A recent ruling by the Financial Accounting Standards Board no longer requires AOL and other companies to deduct the value of goodwill from their earnings. The new rule, called FASB 142, sounds like something only a wonk could care about, but it's not: FASB 142 will make earnings announcements even trickier to decipher and muddy year-over-year profit comparisons across almost every industry, especially among tech, telecom and media companies that used their inflated stock to overpay for other firms during the bull market frenzy

"Once FASB 142 starts on Dec. 15, companies weighed down by goodwill amortization will see boons to their bottom line. At software firms, earnings per share, or EPS, could pop an average of 114%, says Credit Suisse First Boston. The average telecom and media company could see EPS double. A recent AOL filing says $59 billion will be added to operating income in 2002, doubling the amount analysts had forecast for the year.

"Two thoughts. First, savvy investors have long ignored the cost of goodwill amortization in valuing a company (many prefer cash flow). 'It's just cosmetics,' sneers Prudential Securities analyst Ed Keon. But in a battered market searching for any sliver of hope, investors may unwittingly forget and rush in to buy. Keon's advice: Sell. 'If companies soar in value for the sole reason of this accounting change, I would take advantage of it and sell those stocks.'

"Second, FASB 142 also forces all companies to reconsider the value of their not-so-goodwill, so get ready for lots of headlines announcing record-setting losses over the next year. Case in point: JDS Uniphase's mind-boggling $50 billion "loss" (on $3.2 billion in sales) for its latest fiscal year. Thanks to a crash in the value of telecom assets, 90% of that net loss (or $45 billion) was due to a charge for the reduction of the value of goodwill carried on its books."

[Source: "The Goodwill Games." By Pablo Galarza. Money 30 (13): 61. In ABI/INFORM.]


Say Good-Bye to Pooling and Goodwill Amortization

"As of June 30, 2001, FASB changed the rules for the mergers and acquisitions game. Companies no longer may use the pooling-of-interests accounting method for business combinations. Nor will they account for mergers on their financial statements under the traditional purchase method, which required them to amortize goodwill assets over a specific time period. Instead purchased goodwill will remain on the balance sheet as an asset subject to impairment reviews. FASB's new standards, Statement no. 141, Accounting for Business Combinations, and Statement no. 142, Accounting for Goodwill and Intangible Assets, are a radical change, and now management accountants, auditors and financial executives must understand and work with a very different accounting process.

"Some believe FASB eliminated amortization to make purchase accounting techniques more appealing to corporate America. Traditional purchase accounting required companies to amortize 'purchased' goodwill on a periodic basis, for as long as 40 years. Now companies will be able to make acquisitions without being forced to take large periodic earnings write-downs, which some corporate executives view as an unnecessary drag on earnings.

"'The elimination of pooling is one of the most significant and drastic modifications in accounting methodology in many years," says CPA Norman N. Strauss, national director of accounting standards at Ernst & Young, LLP, and a member of FASB's emerging issues task force. "Business combinations are important, and so is how they are treated in financial statements. Analysts will have to understand the impact of the two new FASB standards, and companies and their auditors will have to learn how to implement them'"

[Source: "Say Good-Bye to Pooling and Goodwill Amortization." By Stephen R. Moehrle and Jennifer A. Reynolds-Moehrle. Journal of Accountancy 192 (3): p. 31 September 2001. In Business Source Premier (EBSCO).]


Summary of Statement No. 142: Goodwill and Other Intangible Assets
(Issued 6/01)

"This Statement addresses financial accounting and reporting for acquired goodwill and other intangible assets and supersedes APB Opinion No. 17, Intangible Assets. It addresses how intangible assets that are acquired individually or with a group of other assets (but not those acquired in a business combination) should be accounted for in financial statements upon their acquisition. This Statement also addresses how goodwill and other intangible assets should be accounted for after they have been initially recognized in the financial statements.

"Reasons for Issuing This Statement

"Analysts and other users of financial statements, as well as company managements, noted that intangible assets are an increasingly important economic resource for many entities and are an increasing proportion of the assets acquired in many transactions. As a result, better information about intangible assets was needed. Financial statement users also indicated that they did not regard goodwill amortization expense as being useful information in analyzing investments."

[Source: Financial Accounting Standards Board (FASB)]


No Accounting For...Goodwill

"FASB has proposed a new accounting standard that would eliminate the use of the pooling of interests treatment in acquisitions and also end the amortization of all goodwill. Goodwill will remain on the balance sheet and be tested for impairment if certain trigger events occur. Comapanies that have made purchase acquisitions in the past will get a one time expected step-up in EPS as soon as the proposal is adopted, likely at the end of June this year (2001). These changes could result in increased M&A activity since acquirers no longer have to consider the possible dilution from goodwill charges. This proposal appears to satisfy most of the constituents that opposed FASB's earlier proposals on business combinations, in particular those in the technology and finance industries. Those who object to the proposal worry about giving managements more discretion in accounting matters, in particular the discretion to potentially move assets into the intangible and goodwill categories which not all may agree belong there. The full practical impact of this proposal will become clearer only after implementation, as is the case with many accounting changes which start out simple and end up complex."

[Source: "No Accounting for...Goodwill: Overview." By Jeanne Terrile, Director of Strategic Research. Merrill Lynch & Co. March 1, 2001. In Investext Plus on InfoTrac.]


Goodwill Gesture

"Just in time for the great tech shakeout comes easier accounting rules for mergers. The Financial Accounting Standards Board has decided to create a hybrid method for booking mergers that lets an acquiring company carry "goodwill"--the portion of the target company's value that doesn't represent tangible assets--on its books indefinitely. The merged company must periodically assess the items that go into goodwill, such as brands, customer relationships, and other intangibles, and take a write-off if their value falls. FASB is backing down from its earlier plan to require a 20-year write-off of all goodwill."

[Source: "FASB Make a Goodwill Gesture." By Monica Roman. Business Week December 18, 2000 p. 68. In ABI/INFORM]


The Politics of Accounting Rule Making

"Accounting rule making is a thankless task. Whenever the Financial Accounting Standards Board tries to change a rule that is being abused, companies complain to politicians. The politicians too often seem to think that the rules should make companies look good and that any rule that might hurt a company's stock price is an attack on American capitalism that will destroy the competitiveness of American business.

"So it seems churlish to criticize the board just as it is finally nearing the end of a long process - started more than four years ago - to reform accounting for mergers. If all goes as planned, no merger announcement after June 30 will be able to use pooling of interests accounting. That means that companies will no longer be able to keep the costs of acquisitions from showing up on their balance sheets.

"The changes will be made despite pleas from Capitol Hill, and the board deserves praise for that. But the changes also include adjustments to the way the other merger accounting technique - purchase accounting - is applied. And there the board has come up with a method that will be more costly for companies to apply and less useful for investors than would an obvious alternative.

"The changes relate to "good will," (sic) the intangible asset that ends up going on books when a company is bought for more than the apparent value of its individual assets. Under the current rules, companies write off the good will over 40 years or less, thus reducing reported earnings. Many investors think that is nonsense, and companies routinely ignore the cost when reporting what they call pro-forma earnings.

"Under the new rule, amortization of good will will end. Companies love that, because it will increase reported earnings. But companies sometimes make acquisitions that do not work out, and the rules must deal with reporting bad news.

"The new rule calls for assigning the good will to a business unit when an acquisition is made and then monitoring the value of that unit annually. If the unit is worth less than its book value - including good will and all other assets on the books - then it is time for a write-down."

[Source: "A New Accounting Rule May Force Unnecessary Big Baths."  By Floyd Norris. The New York Times, Section C, Page 1, Column 2. In Lexis-Nexis.)


AOL Writes Off $54 Billion

"Accounting for Business Combinations
 
"In July 2001, the FASB issued Statements No. 141, "Business Combinations" ("FAS 141") and No. 142, "Goodwill and Other Intangible Assets" ("FAS 142"). These standards change the accounting for business combinations by, among other things, prohibiting the prospective use of pooling-of-interests accounting and requiring companies to stop amortizing goodwill and certain intangible assets with an indefinite useful life created by business combinations accounted for using the purchase method of accounting. Instead, goodwill and intangible assets deemed to have an indefinite useful life will be subject to an annual review for impairment. The new standards generally will be effective for AOL Time Warner in the first quarter of 2002 and for purchase business combinations consummated after June 30, 2001.
 
"AOL Time Warner is in the process of finalizing the impact of adopting the provisions of FAS 142, which is expected to be significant. Upon adoption, AOL Time Warner will stop amortizing goodwill, including goodwill included in the carrying value of certain investments accounted for under the equity method of accounting. In addition, AOL Time Warner will stop amortizing approximately $38 billion of intangible assets deemed to have an indefinite useful life, primarily intangible assets related to cable franchises and certain brands and trademarks. Based on the current levels of goodwill and intangible assets deemed to have an indefinite useful life, the adoption of FAS 142 will reduce annual amortization expense by approximately $6.7 billion. Similarly, with respect to equity investees, other expense, net, will be reduced by approximately $500 million. Because goodwill amortization is nondeductible for tax purposes, the impact of stopping the amortization of goodwill, certain intangible assets and the goodwill included in the carrying value of equity investees, after considering the
portion applicable to minority shareholders, would be to increase AOL Time Warner's annual net income by approximately $6.3 billion.
 
"As noted above, goodwill and intangible assets deemed to have an indefinite useful life will be subject to an annual review for impairment. In addition, when FAS 142 is initially applied, all goodwill recognized on the
Company's consolidated balance sheet on that date will need to be reviewed for impairment using the new guidance. Before performing the review for impairment, the new guidance requires that all goodwill deemed to relate to the entity as a whole be assigned to all of the Company's reporting units (generally, the AOL Time Warner operating segments), including the reporting units of the acquirer, in a reasonable and supportable manner. This differs from the previous accounting rules, which required goodwill to be assigned only to the businesses of the company acquired. As a result, a portion of the goodwill generated in the Merger will be reallocated to the AOL segment resulting in a change in segment assets.
 
"As a result of this initial review for impairment, AOL Time Warner expects to record a one-time, noncash charge of approximately $54 billion upon adoption of the new accounting standard in the first quarter of 2002. Such
charge is non-operational in nature and will be reflected as a cumulative effect of an accounting change."

[Source: "Notes to Consolidated Financial Statements: No.1 Organization and Summary of Significant Accounting Policies." AOL Time Warner, Inc. 10-K405, Annual Report. Filed with the SEC on 3/25/2002. In Hoover's Online.]


NYSSCPA Presentation: New Accounting for Business Combinations, Intangibles and Goodwill Impairment

"During the 1980's and 1990's a great number of business mergers and acquisitions took place.  The generally accepted accounting principles to record the initial transaction and to account for the acquired assets during their estimated useful lives this were well established.

"Over time however, users of financial statements began to question whether those principles and practices accurately reflected the market realities regarding the assets, their useful lives and their contribution to a company's value.  In addition, intangible assets have become increasingly more important as an economic resource.

"It was apparent that users of financial statements did not accept that goodwill amortization expense provided useful information.  They realized that treating goodwill as a wasting asset whose value deteriorates predictably over a fixed period of time ignored the economic realities.  Goodwill, in fact, can be replenished and increased in value; alternatively, the value of goodwill can decrease precipitously in a short period of time.

"During the 1970’s the FASB had an active project on its agenda to reexamine the accounting for business combinations and acquired intangible assets.  However, action on the project was deferred until, in 1981, the Board removed the project from its agenda entirely, to focus on higher priority projects.

"In 1986 the Financial Accounting Standards Board (FASB) included the project on business combinations on its agenda.  The purpose was to “improve the transparency of accounting and reporting of business combinations, including the accounting for goodwill and other intangible assets.”  The FASB’s study confirmed that users of financial statements placed greater emphasis on the goodwill asset reported on the balance sheet, rather than an allocation of goodwill amortization expense reported on the income statement. This project resulted in FASB 141 – Business Combinations, and FASB 142 - Goodwill and Other Intangible Assets.

"This emphasis on asset valuation rather than expense recognition reflected the FASB’s evolving emphasis on fair value measurement of assets and liabilities.  The FASB achieved their two stated goals, that:

  • All business combinations be accounted for in the same manner
  • Goodwill and intangible assets are accounted for in a manner that reflects economic reality.

"Another reason the Board undertook the project is because “many perceived the differences in the pooling-of-interests method and purchase method to have affected competition in markets for mergers and acquisitions.  Entities that could not meet all of the conditions for applying the pooling method believed that they faced an unlevel playing field in competing for targets with entities that could apply that method.”

"This “unlevel playing field” was perceived to extend internationally, as well.  “Cross-border differences in accounting standards for business combinations and the rapidly accelerating movement of capital flows globally heightened the need for accounting standards to be comparable internationally.”  Thus the Canadian equivalent of FASB conducted a similar project concurrently with FASB.

"The FASB’s project culminated in two new pronouncements, SFAS 141, Business Combinations, and SFAS 142, Goodwill and Other Intangible Assets."

[Source: New Accounting for Business Combinations, Intangibles and Goodwill Impairment. A Presentation for the Suffolk and Nassau Chapters of the New York State Society of CPAs. Accounting and Auditing All-Day Update. November 9, 2002. By Russell T. Glazer, CPA.]


Revised: December 30, 2002

Peter Z. McKay, Business Librarian. University of Florida.
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