University of Florida Business Library Marketing Center

Mintel's U.S. & European
Market Research Reports

MarketResearch.com Academic
Market Research Reports

S&P Net Advantage
Includes Industry Surveys

Business Insights
International Market Research

Business Source Premier
Includes Datamonitor Reports

• ABI/INFORM
• AdSpender (see Journalism Library for logon; 273-2770) - How to Manual
• Advertising Books
• Business & Company Resource Center
• Business Insights
• EBSCO
• EIU.com
• EIU ViewsWire
• Factiva
• Gale
• Gale Virtual Reference Library
• GMID: Global Market Information Database
• IBISWorlld US Industry Reports
• Hoover's Online
• International Marketing Books
• Investext Plus
• ISI Web of Knowledge
• Lexis-Nexis
• Marketing Books
• Marketing Journals
• MarketResearch.com Academic
• Mintel Reports
• MRI+ [Tutorial]
• OneSource
• Public Relations Books
• SimplyMap
  [Getting Started; Quick Reference]
• Sports Business Research Network
• S&P NetAdvantage
• SRDS
• Statistical Universe
• TableBase
• Thomson Gale PowerSearch
• Value Line
• The Wall Street Journal
• Wilson Business

Industry Tutorial:
  Ten Steps to Industry Intelligence
 

• Advertising Age
• Advertising World
• Adweek Online
• American Demographics/Marketing Tools
• American FactFinder (Census Bureau)
• American Marketing Association
• AssociationCentral.com
• Export.gov
• FreeDemographics
• GreenBook (Market Research Directory)
• KnowThis.com
• Market Research Portal
• MarketingProfs.com
• Mediaplan.com
• @ResearchInfo.com
• The Rite Site
• Sales & Marketing Management
• Strategis
• U. S. Census Bureau
• Zenithmedia

OneSource
Company & Industry Information

Investext Plus
Investment Research Reports

ABI/INFORM
with
The Wall Street Journal

Factiva
Dow Jones & Reuters

LexisNexis

Value Line Investment Survey
Includes Industry Overviews

Mintel publishes over 45 reports each month, covering a wide range of sectors and focusing on topical marketing issues.

Logon Instructions: Go to Mintel. You should first see an Academic License. Click "I Agree". Then Create a Profile using your email address as your User Id. After you register, login with your username and password. Reports may be downloaded in word processing format (rtf) or as zip files. If you do not see the license agreement, use the Remote Logon (Proxy Server) to connect.

Mediamark Research offers comprehensive demographic, lifestyle, product usage and exposure to all forms of advertising media collected from a single sample.

Accessing Reporter: 1) Go to MRI+. 2) Register with your GatorLink email account. Fill out required fields. 3) E-mail with a validation link will be sent to your e-mail account, which you must click in order to get access to Reporter Data. 4) Once you are in the MRI+ website click on "Internat reporter for access. Download the Internet Reporter Tutorial (Word Document).