Director of Communications

The Director of Communications works collaboratively with library administration, the UF news bureau and office of university relations, the UF Foundation, Inc., library faculty and staff, to offer and coordinate services to enhance the visibility and accurately project the key messages and image of the George A. Smathers Libraries. The director develops and coordinates efforts to disseminate information about the Smathers Libraries to the academic, library and general communities at the local, state and national levels. Mediums include news and feature releases, publications, coordinated outreach activities, advertising and prompt response to media queries.

The director serves as editor, writer and designer of the libraries’ newsletters, Library News and Chapter One and is responsible for upholding the University of Florida’s institutional identity standards. The director also coordinates publicity efforts to stimulate donor cultivation and ensures that appropriate donor recognition objectives are achieved.

How the Director of Communications can help you:
When planning an event, workshop, speaker, etc., library faculty and staff are encouraged to involve the Director of Communications early in the planning stages to ensure that adequate time is given to strategically promote library events or new policy notification both internal and external audiences; and design, produce and print support materials.

Any materials to be printed and not designed and produced by the Director of Communications should be sent for approval.
All news releases on behalf of the George A. Smathers Libraries are issued by the Director of Communications to maintain consistent media relations.

Examples of how you can work with the Director of Communications:

Publication design and production/printing coordination
Includes newsletters, brochures, flyers, postcards, invitations, posters, etc.

Integrated marketing planning
Event photography
News release dissemination
News and highlights blog updates with links on home page
Internal and external communication
Supplies and Resources
Events Calendar submissions

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